Ali Wadi Rum | Tour business in Jordan
Check out Ali Wadi Rum! As part of the service, I also created this listing for Ali on booking.com/
Ali runs his business in the Wadi Rum desert giving tours. He provides an insight into the bedouin culture that has existed in Jordan for centuries. His website allows him to reach out to customers in far away places - in fact most of his traffic is from Germany!
Gaining trust is crucial #
Due to the nature of Alis business, it is crucial that he can gain the trust of all potential customers. It is important that he comes across as authentic as his customers want a true insight into his culture. A website creates credibility and it allows Ali to showcase himself as a professional. However, gaining trust as a new business is still a challenge. That’s why we decided to also list Alis business on third parties such as booking.com.
3000 views with booking.com #
After launching the initial site it was clear that conversion was going to be a bit of an issue. As the new kid on the block, Ali was being outranked on Google by all his competitors. Futhermore, new customers would be sceptical of Alis business as he was just starting fresh. When you agree to let someone take you out into the desert, it is crucial that you can guarantee your safety.
We decided that the next step to take would be to list Ali on a site like booking.com. This is a platform that people trust and regularily use when booking thier holiday. I created this listing for Ali and within 2 months he had gained several bookings and over 3000 hits on his page.
We help provide great customer service #
Since Ali doesn’t speak English he asked if I could communicate with tourists that had reserved tours. I created an email template for Ali that thanks new people who book with us and asks for any neccesary information. I make sure to follow up with customers and answer any queries they have. Importantly, I ask all our customers to leave a review.
8.9 / 10 on booking.com #
If you look at Alis listing today, you will see he has an 8.9 rating with around 7 reviews. Slowly but surely, he is carving out a reputation for his business.